Of course, one track later he's talking about how he's "on the block all day with the blocks all day." Jeezy has ridden tired crack-rap clichés so hard that he's willfully, literally turned himself into a cartoon character: The angry snowman glaring out from hundreds of thousands of T-shirts last summer. Most spectacularly, Timbaland builds on Jeezy's horror-movie blueprint and suffuses it with his own twittery, spacey weirdness on the dazzling "A.M.".Īnd consider this: "That yayo shit? That's irrelevant/ You can't hide the fact that I'm intelligent," Jeezy moans on "Hypnotize". Collipark, normally way friskier, dampens his drums into a windswept stomp on "Wha You Talkin About".
League and Don Cannon and Anthony Dent all draw on East-Coast retro-soul sweep for their tracks, but they slow everything up into a massive, nauseous swell. All of the producers on The Inspiration adapt their styles to fit Redd's template. He has a signature sound, and it comes from Shawty Redd, with whom he has an intuitive chemistry: foghorn synths, churning strings, enormous drums, everything swirling up into an epic gothic heave. He doubles his voice up so he sounds like an army, layering his vocals with swarms of drawn out ad-lib exhortations. He never switches his flow up from the slow, guttural lurch that made him famous. He doesn't put a lot of stock in wordplay or punchlines or vividly rendered streetscapes. Jeezy's aesthetics aren't really rap aesthetics, at least not in the classic sense. Jeezy's self-actualization rhetoric might be blunt and artless and questionable- especially since half the time he's talking about self-actualization through sales of addictive substances- but it's also remarkably effective.
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And I'm not entirely certain how to explain this, but when I hear a multitracked mob of Jeezys screaming "now I command you niggas to get money" over producer Shawty Redd's monolithic haunted-house organs on album opener "Hypnotize", I want to go ask my boss for a raise. That first album was called Let's Get It: Thug Motivation 101 this new one is called The Inspiration. But Jeezy pushes that Tony Robbins thing hard.
I really talk to people." That's an awfully specious claim for someone who'd just become famous for making a rap album almost entirely about selling drugs. Here's something Young Jeezy said when I interviewed him last year, a couple of weeks after the release of his debut album: "I ain't a rapper I'm a motivational speaker.
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